Yahoo Auctions in Japan
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Case Code: BSTR309 Case Length: 17 Pages Period: 1999-2008 Pub Date: 2009 Teaching Note: Not Available |
Price: Rs.300 Organization: Yahoo Industry: Internet & e-commerce Countries: Japan Themes: E-commerce |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
Yahoo Japan Corporation, a joint venture between US-based Yahoo Inc. and Japan-based SoftBank Corporation, is the largest integrated information portal in Japan. Yahoo Japan's online auctions, launched in 1999, became one of the most popular sites in Yahoo Japan's portal. The case discusses Yahoo Japan's entry into the online auctions market and examines some of the strategies that it followed. It concludes with a brief description of Yahoo Japan Auction's agreement with eBay US, facilitating cross-border bidding.
Issues
The case is structured to achieve the following teaching objectives
- Examine Yahoo's entry and expansion in Japan
- Understand Yahoo Japan's strategies for online auctions
- Analyze the reasons for the success of Yahoo Japan Auctions
Contents
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Introduction
Background Note
Yahoo in Japan
Yahoo in Japan Auctions
The Secrets of Success
Outlook
Exhibits
Keywords
Yahoo, Internet, Japan, Online Auctions, Online Marketplace, Auction website, eBay Japan, e-commerce, C2C (consumer to consumer)
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